Zeithaml, Valarie A. <br/><br/>
Services marketing:  integrating customer focus across the firm/ 
Valarie A. Zeithaml [and 2 others] 
 - 7th edition 
 - New York:  Mc Graw-Hill Education,  c2018. 
 - iv, 514 pages:  illustrations;  26 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9781260083521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>DC 658.812  / Z372