TY  - BOOK
AU  - Hunt, C. Shane
AU  - Mello, John E.
AU  - Deitz, George D.
TI  - Marketing
SN  - 9781259921742
U1  - DC 658.8 2018
PY  - 2018///
CY  - New York
PB  - Mc Graw-Hill Education
KW  - Marketing
N1  - Includes glossary and index
ER  -