Hunt, C. Shane Marketing/ C. Shane Hunt, John E. Mello, George D. Deitz - 2nd edition - New York: Mc Graw-Hill Education, c2018. - v, 600 pages: illustrations; 28 cm. Includes glossary and index. ISBN: 9781259921742 Subjects--Topical Terms: Marketing Dewey Class. No.: DC 658.8 / H911