TY  - BOOK
AU  - Hackley, Chris
AU  - Hackley, Rungpaka Amy
TI  - Advertising and promotion
SN  - 9781473997998
U1  - DC 659.1 2018
PY  - 2018///
CY  - Los Angeles
PB  - Sage
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes glossary, references and index
ER  -