Television : the critical view / edited by Horace Newcomb.

Includes bibliographical references.

[Part] 1 : The production contexts of television -- Women's work / Lynn Spigel -- The discourse of "scientific anti-communism" in the "golden age" of documentary / Michael Curtin -- Disneyland / Christopher Anderson -- Television production techniques as communication / David Barker -- Rosanne : How did you get inside my house? : A case study of a hit blue-collar situation comedy / Judine Mayerle -- "After it happened . . ." : the battle to present AIDS in television drama / Rodney Buxton -- [Part] 2 : Television texts -- "North to the future" : Northern Exposure and quality television / Betsy Williams -- The made-for-TV movie : industrial practice, cultural form, popular reception / Laurie Schulze -- Television, black Americans, and the American dream / Herman Gray -- Rewriting culture : a dialogic view of television authorship / Jimmie L. Reeves -- Rosanne : unruly woman as domestic goddess / Kathleen K. Rowe -- Ambivalent pleasure from Married . . . with Children / Denise J. Kervin -- Kodak's "America" : images from the American Eden / Hal Himmelstein -- Form and female authorship in music video / Lisa A. Lewis -- The unspoken rules of talk television / Bernard Timberg -- Tell me more : television as therapy / Mimi White -- Securing the middle ground : reporter formulas in 60 Minutes / Richard Campbell -- Defining media events : high holidays of mass communication / Daniel Dayan and Elihu Katz -- Alternative television in the United States / William Boddy -- [Part] 3 : The reception contexts of television -- Understanding television audiencehood / Ien Ang -- Making distinctions in TV audience research : case study of a troubling interview / Ellen Seiter -- Ethnosemiotics : some personal and theoretical reflections / John Fiske-- The rhetorical limits of polysemy / Celeste Michelle Condit -- Star Trek rerun, reread, rewritten : fan writing as textual poaching / Henry Jenkins III -- Television and gender / David Morley -- [Part] 4 : Overviews -- Television as a cultural forum / Horace Newcomb and Paul M. Hirsch -- Prime time ideology : the hegemonic process in television entertainment / Tod Gitlin -- Television melodrama / David Thorburn -- Melodrama, serial form, and television today / Jane Feuer -- Conceptualizing culture as commodity : the problem of television / Eileen R. Meehan -- Television viewing as a cultural practice / Michael K. Saenz -- Playing at being American : games and tactics / John Caughie -- Invisible cities/visible geographies : toward a cultual geography of Italian television in the 1990s / James Hay -- For a cultural future / Eric Michaels.