Journal of marketing theory and practice /
Material type:
TextPublication details: USA ; Taylor & Francis Group, Winter-Fall 2019.Description: various paging : illustration ; 28 cmDDC classification: - DPer 658.8005 J826, Winter-Fall 2019, vol. 27, no. 1-4.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8005 J826, Winter-Fall 2019, vol. 27, no. 1-4. (Browse shelf(Opens below)) | Not for loan | Periodical Article |
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| DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 Understanding social media : the effect of belief type and product on consumers' social media use / | DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 Shopper deal seeking across channels : an updated view / | DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 Conceptualizing and measuring perceived service complexity / | DPer 658.8005 J826, Winter-Fall 2019, vol. 27, no. 1-4. Journal of marketing theory and practice / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Antecedents of the adoption process : insights from consumer packaged food goods / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Revealing the unique blend of meanings in corporate identity : an application of the semiotic square / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Is cause-related marketing a winning strategy? : an event study analysis / |
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