Brand experiential value for creating integrated resort customers' co-creation behavior / Jiseon Ahn, Choong-Ki Lee, Ki-Joon Back, and Achim Schmitt.
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TextPublication details: Amsterdam ; Elsevier, August 2019.Description: Volume 66, pages 104-112, illustrationSubject(s): DDC classification: - DPer 647.94068 In821 August-October 2019 v. 81-83
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UM Digos College - LIC | Periodicals | Elsevier, Agust 2019. (Browse shelf(Opens below)) | Not for loan | Periodical Article |
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International Journal of Hospitality Management, v. 81, pages 104-112, August 2019.
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