Consumer culture theory's future in marketing / Joonas Rokka.
Material type:
TextPublication details: USA ; Taylor & Francis Group, Winter 2021.Description: volume 29, pages 114-124, illustrationDDC classification: - DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
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| DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 As the wheel turns toward the future of retailing / | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 The state of business to business marketing research / | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 Supply chain research : considering the discipline's evolving relationship with marketing, current issues, and future research directions / | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 Consumer culture theory's future in marketing / | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 Advancing research in digital and social media marketing / | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 Sustainable innovation and the triple bottom-line : a market-based capabilities and stakeholder perspective / | DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 Can't take my eyes off the model : the impact of sexual appeal and product involvement on selective attention to advertisements / |
Journal of Marketing Theory and Practice, vol. 29, pages 114-124, Winter 2021.
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