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A commentary on "the role of services in the future" / J. Joseph Cronin, Jr.

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TextPublication details: USA ; Taylor & Francis Group, Winter 2021.Description: volume 29, pages 23-36DDC classification:

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Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Periodicals	UM Digos College - LIC	Periodicals	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 (Browse shelf(Opens below))	Not for loan	Periodical Article

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Previous	DPer 658.8005 J826 Winter-Fall 2020 v. 29 n. 1-4 The Austrian view and value co-creation process in solution-oriented firms : a seven stage, "solution prototyping" framework /	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 New areas of research in marketing research strategy, consumer behavior, and marketing analytics : the future is bright /	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 New directions for marketing ethics and social responsibility research /	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 A commentary on "the role of services in the future" /	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 The state of selling & sales management research : a review and future research agenda /	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 The future of advertising research : new directions and research needs /	DPer 658.8005 J826 Winter-Spring 2021 v. 29, n. 1-2 Data, measurement, and causal inferences in machine learning : opportunities and challenges for marketing /	Next

Journal of Marketing Theory and Practice, vol. 29, pages 23-36, Winter 2021.

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