Journal of marketing theory and practice : a retrospective of 2005-2019 / Naveen Donthu, Satish Kumar, Debidutta Pattnaik, and Christopher Campagna.
Material type:
TextPublication details: Philadelphia ; Taylor & Francis Group , Spring 2020.Description: Volume 28, pages 117-137 : illustration ; 28 cmSubject(s): DDC classification: - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Periodicals
|
UM Digos College - LIC | Periodicals | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
Browsing UM Digos College - LIC shelves, Collection: Periodicals Close shelf browser (Hides shelf browser)
| DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Is cause-related marketing a winning strategy? : an event study analysis / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Why are industrial firms high or low brand sensitive? : an empirical investigation / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Unplanned purchase decision making under simultaneous financial and time pressure / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Journal of marketing theory and practice : a retrospective of 2005-2019 / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 CSR reporting practices : an integrative model and analysis / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Special edition packaging and its negative effects on search and the shopping experience / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior / |
Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 117-137, Spring 2020.
There are no comments on this title.
Log in to your account to post a comment.