Is cause-related marketing a winning strategy? : an event study analysis / Neel Das, Chris McNeil, Richard W. Pouder, and Joseph P. Daly.
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TextPublication details: Philadelphia ; Taylor & Francis Group , Winter 2020.Description: Volume 28, pages 43-55 : illustration ; 28 cmSubject(s): DDC classification: - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Periodicals
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UM Digos College - LIC | Periodicals | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below)) | Not for loan | Periodical Article |
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| DPer 658.8005 J826, Winter-Fall 2019, vol. 27, no. 1-4. Journal of marketing theory and practice / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Antecedents of the adoption process : insights from consumer packaged food goods / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Revealing the unique blend of meanings in corporate identity : an application of the semiotic square / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Is cause-related marketing a winning strategy? : an event study analysis / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Why are industrial firms high or low brand sensitive? : an empirical investigation / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Unplanned purchase decision making under simultaneous financial and time pressure / | DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Journal of marketing theory and practice : a retrospective of 2005-2019 / |
Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 43-55, Winter 2020.
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