UM Logo

Revealing the unique blend of meanings in corporate identity : an application of the semiotic square / Paola Signori and Daniel J. Flint.

By: Contributor(s): Material type: TextTextPublication details: Philadelphia ; Taylor & Francis Group , Winter 2020.Description: Volume 28, pages 26-42 : illustration ; 28 cmSubject(s): DDC classification:
  • DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Periodicals Periodicals UM Digos College - LIC Periodicals DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 (Browse shelf(Opens below)) Not for loan Periodical Article
Browsing UM Digos College - LIC shelves, Collection: Periodicals Close shelf browser (Hides shelf browser)
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4 Conceptualizing and measuring perceived service complexity / DPer 658.8005 J826, Winter-Fall 2019, vol. 27, no. 1-4. Journal of marketing theory and practice / DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Antecedents of the adoption process : insights from consumer packaged food goods / DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Revealing the unique blend of meanings in corporate identity : an application of the semiotic square / DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Is cause-related marketing a winning strategy? : an event study analysis / DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Why are industrial firms high or low brand sensitive? : an empirical investigation / DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 Unplanned purchase decision making under simultaneous financial and time pressure /

Journal of Marketing Theory and Practice, vol. 28, no. 1, pages 26-42, Winter 2020.

There are no comments on this title.

to post a comment.