MKTG : (Record no. 808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00628nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160125b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285860169 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2016 |
| Classification number | DK12 658.8 |
| Item number | L218 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2183 |
| Personal name | Lamb, Charles W. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG : |
| Remainder of title | principles of marketing / |
| Statement of responsibility, etc. | Charles W Lamb, Joseph F Hair and Carl McDaniel, J |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston, MA : |
| Name of publisher, distributor, etc. | Cengage Learning, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 423, [48] pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2184 |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2185 |
| Personal name | Hair, Joseph, jt.au. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2186 |
| Personal name | McDaniel, Carl, jt.au. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | K-12 | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 08/12/2015 | Purchased | 19 | DK12 658.8 L218 2016 | 23159 | 05/15/2025 | 10/09/2019 | 01/25/2016 | Books |