MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00838nam a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171121b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070543658 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
1988 |
| Classification number |
DC 658.85 |
| Item number |
R91 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
23558 |
| Personal name |
Russell, Frederic Arthur, author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Selling : |
| Remainder of title |
principles and practices / |
| Statement of responsibility, etc. |
Frederic A. Russell, Frank H. Beach, Richard H. Buskirk, with Bruce D. Buskirk. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
©1988. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 602 pages : |
| Other physical details |
illustrations (some colored) ; |
| Dimensions |
25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| 9 (RLIN) |
23559 |
| Title |
(McGraw-Hill series in marketing). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
23560 |
| Topical term or geographic name as entry element |
Selling. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
23561 |
| Personal name |
Beach, Frank Herman, author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
23562 |
| Personal name |
Buskirk, Richard H. (Richard Hobart), author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
23563 |
| Personal name |
Buskirk, Bruce D., author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Circulation |
