The advertising handbook: (Record no. 5804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00577nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161119b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8172247400 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2006 |
| Classification number | DRef 659.1 |
| Item number | D42a |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17676 |
| Personal name | Dennison, Dell |
| 245 ## - TITLE STATEMENT | |
| Title | The advertising handbook: |
| Remainder of title | make a big impact with a small budget/ |
| Statement of responsibility, etc. | Dell Dennison. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai, India: |
| Name of publisher, distributor, etc. | Jaico Pub., |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 310 pages: |
| Other physical details | illustrations; |
| Dimensions | 22 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 17677 |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 17678 |
| Topical term or geographic name as entry element | Advertising |
| 365 ## - TRADE PRICE | |
| Price amount | 1295.00 |
| Currency code | Php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Reference |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | UM Digos College - LIC | UM Digos College - LIC | 09/27/2009 | Purchased | DRef 659.1 D42a 2006 | 18097 | 05/15/2025 | 11/19/2016 | Reference |