MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01085nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250909144521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231018b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parayitam, Satyanarayana. |
| Relator term |
author. |
| 9 (RLIN) |
49735 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior : |
| Remainder of title |
evidence from rural consumers of India / |
| Statement of responsibility, etc. |
Satyanarayana Parayitam, Lavanyalatha Kakumani, and Naresh Babu Muddangala. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Philadelphia ; |
| Name of publisher, distributor, etc. |
Taylor & Francis Group , |
| Date of publication, distribution, etc. |
Fall 2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
Volume 28, pages 521-540 : |
| Other physical details |
illustration ; |
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 521-540, Fall 2020. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
49736 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Research. |
| 9 (RLIN) |
49737 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers. |
| 9 (RLIN) |
13473 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Parayitam, Satyanarayana. |
| Relator term |
author. |
| 9 (RLIN) |
49735 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kakumani, Lavanyalatha. |
| Relator term |
author. |
| 9 (RLIN) |
49738 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Muddangala, Naresh Babu. |
| Relator term |
author. |
| 9 (RLIN) |
49739 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Periodicals |
