Consumer behavior : (Record no. 16704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200229 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220310b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260566482 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2020 |
| Classification number | DC 658.83420973 |
| Item number | M857 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 9 (RLIN) | 44639 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | David L. Mothersbaugh, Del I. Hawkins and Susan Bardi Kleiser, authors Linda L. Mothersbaugh and Carolyn Findley Watson, contributors. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill LLC, |
| Date of publication, distribution, etc. | ©2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 814 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | United States. |
| 9 (RLIN) | 44640 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market surveys |
| Geographic subdivision | United States. |
| 9 (RLIN) | 44641 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, D. I. |
| Relator term | Author. |
| 9 (RLIN) | 44642 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kleiser, S. B. |
| Relator term | Author. |
| 9 (RLIN) | 44643 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, L. L. |
| Relator term | Contributor. |
| 9 (RLIN) | 44644 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Watson, C. F. |
| Relator term | Contributor. |
| 9 (RLIN) | 44645 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | Book Cart | 02/10/2022 | Purchased | 4860.00 | 2 | DC 658.83420973 M857 2020 | 26470 | 05/15/2025 | 08/26/2022 | 03/10/2022 | Circulation |