The advertising handbook/ (Record no. 11439)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181204b ||||| |||| 00| 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-138-67883-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2018 |
| Classification number | DC 659.121 |
| Item number | H222 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Jonathan. |
| 9 (RLIN) | 32799 |
| 245 ## - TITLE STATEMENT | |
| Title | The advertising handbook/ |
| Statement of responsibility, etc. | edited by Jonathan Hardy, Helen Powell,Iain Macrury |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | ©2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 280 pages: |
| Other physical details | illustrations; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Handbook, manuals, etc. |
| 9 (RLIN) | 32800 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Powell, Helen |
| 9 (RLIN) | 32801 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Macrury, Iain |
| 9 (RLIN) | 32802 |
| 365 ## - TRADE PRICE | |
| Price amount | 3,942 |
| Currency code | php |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Circulation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | UM Digos College - LIC | UM Digos College - LIC | 08/29/2018 | Purchased | 3942.00 | DC 659.121 H222 2018 | 25355 | 05/15/2025 | 1 | Circulation |