UM Logo

Best practices in international marketing /

Czinkota, Michael R., author.

Best practices in international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - Fort Worth : Harcourt College Publishers, ©2002. - xviii, 393 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9780030340369


Export marketing

DC 658.848 / R66