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Broadcast/cable copywriting /

Orlik, Peter B.

Broadcast/cable copywriting / Peter B. Orlik. - Fourth edition. - Boston : Allyn and Bacon, ©1990. - xxi, 746 pages : illustrations ; 25 cm.

Includes bibliographical references.

ISBN: 0205123252

Subjects--Topical Terms:
Broadcasting-- Authorship.
Broadcast advertising.

Dewey Class. No.: DC 808.066791 / Or5

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