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Principles of marketing /

Evans, Joel R.,author.

Principles of marketing / Joel R. Evans and Barry Berman. - Third edition. - Englewoods Cliffs, NJ : Prentice Hall, ©1995. - xxxi, 521, [78] pages : colored illustrations ; 28 cm. + 1 computer disk (3 1/2 in.).

Includes indexes.

ISBN: 0023347015

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: DC 658.8 / Ev1

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