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Marketing /

Bovée, Courtland L.,author.

Marketing / Courtland L. Bovée, Michael J. Houston and John V. Thill. - Second edition. - New York : McGraw-Hill, ©1995. - xxiv,721 pages : colored illustration ; 29 cm. - McGraw-Hill series in marketing. .

Includes bibliographical references and indexes.

ISBN: 0070068798

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: DC 658.8 / B66

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