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Principles of marketing /

Evans, Joel R.,author

Principles of marketing / Joel R. Evans and Barry Berman. - Third Edition - Englewoods Cliffs, NJ : Prentice Hall, ©1995 - xxxi, 521, [78] p. : colored illustration ; 28 cm.

Includes indexes.

ISBN: 0023347015

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / Ev1

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