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Fundamentals of marketing /

Stanton, William J., author.

Fundamentals of marketing / William J. Stanton. - 5th ed. - New York : McGraw-Hill, ©1978. - xvii, 636 pages : illustrations ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0070608814

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / St1

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