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Consumer behavior/

Mowen, John C., author.

Consumer behavior/ John C. Mowen,. - Fourth edition. - Englewood Cliffs, N.J. : Prentice-Hall, ©1995 - xvii, [901 pages]: color illustrations; 25 cm.

Includes index.

ISBN: 0023846119

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: DC 658.8342 / M87

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