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Principles of marketing/

Kotler, Philip

Principles of marketing/ Philip Kotler, Gary Armstrong. - New York: Prentice-Hall International Inc., ©1996. - xviii, 712 pages: illustrations; 26 cm.

Includes indexes.

ISBN: 971-584-291-9

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / K84p

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