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Principles of marketing/

Kotler, Philip

Principles of marketing/ Philip Kotler and Gary Armstrong. - Sixteenth Edition - Singapore: Pearson Education South Asia Pte Ltd, 2016. - 731 pages: illustrations; 27 cm.

Includes index.

ISBN: 978-981-47-1857-8

Subjects--Topical Terms:
Marketing

Dewey Class. No.: DC 658.8 / K84

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