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Marketing communications /

Egan, John, 1952-

Marketing communications / John Egan. - Second edition. - London : Sage Publications Ltd, c2015. - ix, 420 pages ; 27 cm

Includes bibliographical references and index.

ISBN: 978-1-4462-5903-0 (paperback)

LCCN: 2014936261

Nat. Bib. No.: GBB4E2725 bnb

Nat. Bib. Agency Control No.: 016938141 Uk

Subjects--Topical Terms:
Communication in marketing.
Marketing.
Advertising.
Advertising.
Communication in marketing.
Marketing.

LC Class. No.: HF5415.123 / .E4 2015

Dewey Class. No.: DC 658.802 / Eg13

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