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User-friendly marketing research:

Roberto, Ned

User-friendly marketing research: how to use marketing research to make profitable decisions/ Ned Roberto - Second edition - Makati City: Life Cycle Press, c2002. - 416 pages: illustrations; 26 cm.

Includes bibliographical references and index.

ISBN: 9718611053

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: DFil 658.83 / R54

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