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Foundations of brand management/

Foundations of brand management/ Mark Hernandez, Ed. - New York: Delve Publishing LLC, c2015. - x, 262 pages; 26 cm.

Includes index.

ISBN: 9781680950090

Subjects--Topical Terms:
Product management
Branding(Marketing)--Management
Brand name products--Management

Dewey Class. No.: DC 658.5 / F771

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