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Marketing management:

Peter, J. Paul.

Marketing management: knowledge and skills/ J. Paul Peter and James H. Donnelly, Jr. - 6th edition - Boston, Mass.: Irwin/McGraw-Hill, c2001. - xx, 876 pages: illustrations; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0072315571

LCCN: 00026735

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 2001

Dewey Class. No.: DC 658.8 / P44m

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