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Developing successful marketing strategies/

Parmerlee, David.

Developing successful marketing strategies/ David Parmerlee. - New edition - Lincolnwood, Ill.: NTC Business Books, c2000. - xvi, 198 pages; 28 cm. - AMA marketing toolbox . - American Marketing Association marketing toolbox. .

At head of title: American Marketing Association.

ISBN: 0658001329

LCCN: 99055445

Subjects--Topical Terms:
Marketing--Management--Data processing.

LC Class. No.: HF5415.13 / .P3245 2000

Dewey Class. No.: DC 658.800285 / P24

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