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Marketing research:

Burns, Alvin C.

Marketing research: online research applications/ Alvin C. Burns, Ronald F. Bush. - 4th edition - Singapore: Pearson Education, c2004. - xxxi, 642 pages: illustrations; 26 cm.

Includes bibliographical references and index.

ISBN: 9-81247133-2

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: DC 658.83 / B93m

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