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Fundamentals of marketing research:

Malhotra, Naresh K.

Fundamentals of marketing research: an applied orientation/ Naresh K. Malhotra. - 5th edition - Singapore: Pearson Education International, c2007. - xxvi, 783 pages: illustrated; 26 cm.

Includes bibliographical references and index.

ISBN: 978-9-81069805-8

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: DC 658.83 / M29f

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