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Customer equity management/

Rust, Roland T.

Customer equity management/ Roland T. Rust, Katherine N. Lemon and Dass Narayandas. - New Jersey: Pearson, c2005. - xxii, 552 pages; 23 cm.

Includes index.

ISBN: 0-13-141929-3

Subjects--Topical Terms:
Customer equity--Management.

Dewey Class. No.: DC 658.812 / R89c

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