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International marketing/

Cateora, Philip R.

International marketing/ Philip R. Cateora and John L. Graham. - Boston: McGraw-Hill, c2005. - xxxiii, 697 pages: color illustrations; 28 cm.

Includes index.

ISBN: 0-07-28337-8

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Dewey Class. No.: DC 658.84 / C28i

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