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Consumer behavior : dynamics, dimensions, & model /

Garcia, Lorma S.P.

Consumer behavior : dynamics, dimensions, & model / Lorma S.P. Garcia and Ernesto H. Mendoza. - Second edition. - Manila : Unlimited Books Library Services & Publishing Inc., ©2025. - xi, 403 pages : illustrations ; 25 cm.

Includes glossary and references.

ISBN: 9786214272020

Subjects--Topical Terms:
Consumer behavior.
Consumer profiling.
Consumers' preferences.

Dewey Class. No.: DFil 658.8342 G165 2025

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