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Conceptualizing and measuring perceived service complexity /

Kostopoulos, Ioannis.

Conceptualizing and measuring perceived service complexity / Ionnis Kostopoulos, Achilles Boukis, and George Lodorfos. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 38-54, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 1, pages 38-54, Winter 2019.

Subjects--Topical Terms:
Service industries.
Service complexity.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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