UM Logo

Shopper deal seeking across channels : an updated view /

Gillison, Stephanie T.

Shopper deal seeking across channels : an updated view / Stephanie T. Gillison, William Magnus Northington, Sharon E. Beatty, and Julian M. Arnold. - USA ; Taylor & Francis Group, Spring 2019. - volume 27, pages 123-139, illustration.

Journal of Marketing Theory and Practices, vol.27, no. 2, pages 123-139, Spring 2019.


Retail management.
Internet shopping.
Consumers.

DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4