Understanding social media : the effect of belief type and product on consumers' social media use /
Micu, Camelia C.
Understanding social media : the effect of belief type and product on consumers' social media use / Camelia C. Micu, Michael R. Sciandra, and Anca Micu. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 55-66, illustration.
Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 55-66, Winter 2019.
Information & communications technology.
Social media.
Consumers.
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
Understanding social media : the effect of belief type and product on consumers' social media use / Camelia C. Micu, Michael R. Sciandra, and Anca Micu. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 55-66, illustration.
Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 55-66, Winter 2019.
Information & communications technology.
Social media.
Consumers.
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4