Mediating role of guest's attitude toward the impact of UGC benefits on purchase intention of restaurants; : extending social action and control theories /
Najar, Ashaq Hussain.
Mediating role of guest's attitude toward the impact of UGC benefits on purchase intention of restaurants; : extending social action and control theories / Ashaq Hussain Najar, and Abdul Hamid Rather. - USA ; Taylor and Francis Group, LLC , May-June 2021. - Volume 24, pages 249-273 : illustration ; 26 cm.
Journal of Foodservice Business Research, vol. 24, no. 3, pages 249-273, May-June 2021.
Guest attitude.
Hotel restaurants.
Purchase intention.
DPer 647.95 J826 January-December 2021 v. 24 n. 1-6
Mediating role of guest's attitude toward the impact of UGC benefits on purchase intention of restaurants; : extending social action and control theories / Ashaq Hussain Najar, and Abdul Hamid Rather. - USA ; Taylor and Francis Group, LLC , May-June 2021. - Volume 24, pages 249-273 : illustration ; 26 cm.
Journal of Foodservice Business Research, vol. 24, no. 3, pages 249-273, May-June 2021.
Guest attitude.
Hotel restaurants.
Purchase intention.
DPer 647.95 J826 January-December 2021 v. 24 n. 1-6