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Predicting future trends of media elements in hotel marketing by using change propensity analysis /

Lim, Hyekyung.

Predicting future trends of media elements in hotel marketing by using change propensity analysis / Hyekyung Lim, Jeong-Gil Choi, Armigon Akhmedov, and Jellna Chung. - Amsterdam ; Elsevier, September 2019. - Volume 66, pages 270-277, illustration.

International Journal of Hospitality Management, v. 81, pages 270-277, August 2019.

Subjects--Topical Terms:
Media elements.
Media marketing.
Hotel marketing.

Dewey Class. No.: DPer 647.94068 In821 August-October 2019

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