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Isn't it iconic? brand iconicity and distilled spirits : an exploratory study /

Norris, Cortney L.

Isn't it iconic? brand iconicity and distilled spirits : an exploratory study / Cortney L. Norris, Linda E. Swayne, Scott Taylor, Jr., and Christopher D. Taylor. - USA ; Taylor and Francis Group, LLC , January-February 2021. - Volume 24, pages 19-41 : illustration ; 26 cm.

Journal of Foodservice Business Research, vol. 24, no. 1, pages 19-41, January-February 2021.

Subjects--Topical Terms:
Iconic.
Branding (Marketing).
Distilled spirits.

Dewey Class. No.: DPer 647.95 J826 January-December 2021 v. 24 n. 1-6

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