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Marketing management /

Marshall, Greg W.

Marketing management / Greg W. Marshall and Mark W. Johnston. - Fourth edition. - New York : McGraw Hill, LLC., ©2023. - xxiv, 451 pages : color illustrations ; 27 cm.

Includes glossary and index.

ISBN: 9781260598230

Subjects--Topical Terms:
Marketing --Management.

Dewey Class. No.: DC 658.8 M355 2023

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