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A shared understanding : redefining "sharing" from a consumer perspective /

Reich, Brandon J.

A shared understanding : redefining "sharing" from a consumer perspective / Brandon J. Reich, and Hong Yuan. - USA ; Taylor & Francis Group, Fall 2019. - volume 27, pages 430-444, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 4, pages 430-444, Fall 2019.

Subjects--Topical Terms:
Consumers.
Perspective.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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