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The impact of electronic word-of-mouth on customer satisfaction /

Kuo, Hsiao-Ching.

The impact of electronic word-of-mouth on customer satisfaction / Hsiao-Ching Kuo and Chinintorn Nakhata. - USA ; Taylor & Francis Group, Summer 2019. - volume 27, pages 331-348, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 331-347, Summer 2019.

Subjects--Topical Terms:
Customer satisfaction.
Consumers.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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