Is it expensive? the dual effect of construal level on price judgements /
Saint Clair, Julian K.
Is it expensive? the dual effect of construal level on price judgements / Julian K. Saint Clair, Michael L. Hamilton, Omar P. Woodham, Aidin T. Namin, and Delancy H.S. Bennett. - USA ; Taylor & Francis Group, Summer 2019. - volume 27, pages 298-311, illustration.
Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 298-311, Summer 2019.
Consumers.
Prices
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
Is it expensive? the dual effect of construal level on price judgements / Julian K. Saint Clair, Michael L. Hamilton, Omar P. Woodham, Aidin T. Namin, and Delancy H.S. Bennett. - USA ; Taylor & Francis Group, Summer 2019. - volume 27, pages 298-311, illustration.
Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 298-311, Summer 2019.
Consumers.
Prices
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4