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Crowdsourcing service innovation creativity : environmental influence and contingencies /

Johnson, Jeff S.

Crowdsourcing service innovation creativity : environmental influence and contingencies / Jeff S. Johnson, Gregory J. Fisher, and Scott B. Friend. - USA ; Taylor & Francis Group, Summer 2019. - volume 27, pages 251-268, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 3, pages 251-268, Summer 2019.

Subjects--Topical Terms:
Environmental
Crowdsourcing.
Service innovation.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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