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Forging a stronger academic-practitioner partnership—the case of net promoter score (NPS) /

Bendle, Neil Thomas.

Forging a stronger academic-practitioner partnership—the case of net promoter score (NPS) / Neil Thomas Bendle, Charan K. Bagga, and Alina Nastosoiu. - USA ; Taylor & Francis Group, Spring 2019. - volume 27, pages 210-226, illustration.

Journal of Marketing Theory and Practice, vol. 27, no. 2, pages 210-226, Spring 2019.

Subjects--Topical Terms:
Academic-practitioner.
Marketing.

Dewey Class. No.: DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4

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