Money talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance /
Sciandra, Michael R.
Money talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance / Michael R. Sciandra. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 67-82, illustration.
Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 67-82, Winter 2019.
Consumers.
Consumer behavior.
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4
Money talks, but will consumers listen? referral reward programs and the likelihood of recommendation acceptance / Michael R. Sciandra. - USA ; Taylor & Francis Group, Winter 2019. - volume 27, pages 67-82, illustration.
Journal of Marketing Theory and Practices, vol. 27, no. 1, pages 67-82, Winter 2019.
Consumers.
Consumer behavior.
DPer 658.8 J826 Winter-Fall 2019 v. 27 n. 1-4